The Impressive Cocktail Kit

The word "pickle" is doing a lot of heavy lifting around the world, and frankly, it's time someone clarified the situation. As ever, James Gin is here to sort it out.

In Britain: ’Pickle’ is a thick, dark, mysteriously complex chutney that comes in a jar with a red lid and has been dividing cheese sandwiches since 1922. It is tangy. It is spreadable. It contains dates. Nobody knows why.

In France: a pickle is a cornichon - a tiny, perfectly formed gherkin that arrives beside your steak frites looking elegant and slightly superior, as is often the case in France.

In America: a pickle is a full-sized cucumber that has been submerged in dill brine long enough to completely reinvent itself. It emerges sharp, saline, and considerably more interesting than it was going in. It is then sliced and placed in a burger, where it will be removed by approximately 40% of the population.

In Shakespeare: “How camest thou in this pickle?" The Tempest (1611) Meaning to be stuck in a troublesome, awkward, or confusing situation. Obviously this is irrelevant to James Gin customers.

In American Mustard gin, the natural flavour is derived from the typically American dill variety of pickle - clean, briny, and unapologetically fast food friendly. Not a weird chutney. Nor a little French thing. The kind of proper pickle on which a Pickletini depends.

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