Since most gins are designated ‘London Dry’ - and London generally isn’t, James came up with the idea of making one that evoked ‘the smell of rain on a hot pavement in Regent’s Park.’ That distinctive scent that hangs in the air, just as those first drops of rain hit the ground on a summer day, is called ‘petrichor’.
One of the key components of petrichor is also present in beetroot - so we’ve combined that with lovage, bay, orange, and ginger to create a gin designed to instantly invoke the majesty of our Sceptered Isle.
As Samuel Pepys may have observed: “Ye Aprile raine falling pon the hot paving seemed drearisome, but gave off so fweet a fmell that my hearte was greatly uplifted, and I thought unto myfelf that ‘twould one daye make for an bangyng gyn.’
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Hugh's Tasting Notes
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This was my litmus test from James, could I create something using the humble parsnip? Parsnips were used as a type of sugar before sugar cane started to appear.
Often used to sweeten otherwise dull school menus, they have a nutty profile. James also wanted to include Asian spices, so I had to map out the profile of flavours to see what could pair well.
This humble root vegetable loved by Romans, vilified at schools is now a key ingredient in this multi award-winning gin.